77% of Millennial and Gen Z parents actively strive to be more present than their parents were. So Popsicle is helping take the heat off of all that planning this summer by inviting families to participate in their ultimate memory-making summer content calendar. From Memorial day to Labor Day, parents have 3 months to create memories that stick, Popsicle has your back.
COOL FOR THE SUMMER
COOL FOR THE SUMMER ACTIVITY CALENDAR
School’s out! The opportunities are endless… but that can be intimidating. Whether you need to crack boredom on a rainy day or are looking for an itinerary for the summer babysitter, we’re sticking with ya! Popsicle has curated a calendar full of fun ways to help you and your family chill out, get out, and make some memories!
POPAPALOOZA SUMMER KICK OFF CONCERT
The celebration of summer is finally here! All weekend, your favorite Pop Stars will be headlining a sold-out festival in Central Park. Grab a blanket and a cooler for a couple days of tunes and dancing. We will have our Popsicle People walking around handing out your favorite flavors.
EXPERIENCE POPSICLE IN NYC
Our bodega will open the same weekend as Popapalooza, giving all the merch and popsicle flavors imaginable to help New Yorkers stay cool all summer long.
No music festival is complete without a mosh ball pit. We’ll have a giant one in the middle of Central Park near the main stage, so you can play and party all day long.
What’s the wackiest, yummiest popsicle creation you can think of? PB&J? Spaghetti? Show us! Send us a sketch of your pop-in-the-sky creation and we’ll turn our fave into a REAL popsicle sold at the Popsicle Bodega, Popapalooza, and in select stores nationwide. Unwrap your dreams!
DIY popsicle
Popsicle will tap Hoda Kotb and her last summer with the Today Show to help promote Popapalooza and the Cool for the Summer Calendar because no one is a better ‘cool mom’ than Hoda.
POPSICLE PAL
POPSICLE x JELLYcat
The cutest limited-edition plush is getting served up this summer. For fans who can’t visit the Pop Up Bodega, visit popsicle.com to buy a frozen little friend of your own.
CW: Lauren Durham
AD: Cora Veltman
With assistance from Kelly Combs