Contains 100% toxins
Mission: Create the most toxic energy drink ever known to man.
As energy drinks up the stakes of caffeine and sugar content, I designed a product to push the limits of the flagrant, bombastic (and borderline offensive) energy drink space. Part fine arts piece, part social commentary - AGENT ORANGE is a consumer good that shouldn't be sold, but probably could sell in America.
Graphic Design, Branding, Art Direction: Cora Veltman
THE BARREL BOX
Between 1965 - 1971, the United States Government produced and used over 20 million gallons of Agent Orange. The powder was delivered in barrels with colored stripes around the middle. While Orange was the most commonly used at that time, the military commissioned numerous chemical warfare properties called ‘rainbow herbicides’. Agents Pink, Blue, Orange, Green, Purple, and White were each designed with a specific purpose. A colored stripe around the barrel was the only way to distinguish if the barrel was intended for deforestation or the destruction of food crops.
CAN OF DEATH
The Agent Orange can image depicts a helicopter with soldiers jumping out of it while the Agent White (Diet) flavor features an image of the protests that were happening at home during this time.
I grew up fascinated by the 1960s. Style, music, art- the United States was in a unique period of transition. The 60s bleeding into the 70s contain so much context because of friction. I became conflicted in my love for this period and started connecting the dots between the things that inspired me and the unrest that art was in response to.
Agent Orange was born out of a dichotomy of disgust in my nation’s history and intrigue for new creative ideas that came out of this time. The brief was to design a drink product. I created a piece that captured my internal war.
ARTIST STATEMENT:
This project is in memory of Professor Robert Sirko.
How’s my kerning?