Palladium is a French boot company that has pulled away from its origins of being a boot for the people and has entered into the fashion space. Unfortunately, the fashion space is rife with waste.
Much like the French that made them, Palladium boots were born to fight the system.
STAND FOR SOMETHING
Palladium will petition, pressure, and press the fast fashion industry to follow its lead.
Transparency, radical change, and accountability to the people.
That is what being Punk is all about.
RAGE ROOM
Once inside you will crush, stab, and beat the living shit out of your sell-out shoes in our Punk inspired rage room around the corner from large college campuses. Leave a little lighter, and with a spring in your step.
You just got away with murder— all to save the environment.
PROTEST PACK
Palladium is putting their mouth where their product packaging is.
All Palladium boots will be shipped in biodegradable material that easily transforms into protest signs.
Inside every box are essentials for every protest.
Palladium will set up Pirate radio stations around the U.S. near college campuses to target fast fashion’s biggest consumer base.
These “illegal” radio stations will play punk tunes and spread the word of fast fascism’s worst wrongdoings.
The people will be directed to the radio station through the dispersion and pasting of stickers as well as other guerilla tactics.
Bootleg radio
Stomp out some waste
Step into fast fashion's carbon footprint and see how big it is compared to your own. A giant Palladium boot hovers above a city center, crushing all traces of fast fashion under their heel.
AD: Cora Veltman