ICON: Mario Andretti ExhIBIT
My biggest project to date, I was the Art Director and lead designer for the ICON: Mario Andretti exhibit for the Indianapolis Motor Speedway Museum, celebrating the 50th anniversary of Mario Andretti’s Indianapolis 500 win
The Brand
For the brand colors, fonts, and details, I took key elements from the commemorative Indy 500 ticket from 1970.
The key portrait on which we based the majority of the collateral was one from a private collection that had never been displayed publicly from Mario’s rookie year, 1965.
The Booklet
As a supplemental souvenir, we created a hefty booklet with all the information that was on display in the exhibit.
We convinced Shell Oil to spring for the highest possible quality printing and gold foil.
These booklets were free to customers of the museum, and have become a collectible amongst the racing community for their wealth of information.
Showing MArio
Early in May 2019, we opened the doors to the public. One morning, my friend and close partner on this project, Jason Vansickle arranged for Mario walk-through of what we created.
We spent over an hour just the three of us, and I was able to show my hero every design detail. The moment he walked through the marquee, he teared up. It is a memory that I will never forget and a big source of pride in my portfolio.
I pitched myself for this project against design teams and experienced professionals. My passion and extensive knowledge on Andretti’s history is what won me the position.
At 21 years old, I was the youngest voice at the table by far. It was an honor to work with my hero directly to make this exhibit.
110
page booklet
20k
square feet of experiential design space
105,000
guests came to see this exhibit