LEAVE NO SURVIVORS
Raid is going on a rampage to end all bugs. Even the pop culture ones.
So at Raid, we're partnering up with metal rock band Papa Roach, letting their fans know that for the upcoming tour to live on, the ‘roach’ in the band’s name will die… for now.
THE REVEAL
Raid has declared North America as a deroachified zone. Any roach entering the zone will face severe consequences.
Out of fear, and respect, Papa Roach has decided to perform as “Papa” for a newly added US leg of the Rise of the Roach tour.
The tour will now be titled “The FALL Of The Roach”.
It will later be revealed to have been a publicity stunt sponsored by Raid.
click to enlarge - if you dare
INFEST (RAID’s VERSION)
On the 25th anniversary of their triple-platinum album, Infest, Raid and Papa Roach are reimagining the iconic record.
Side A: A live performance dedicated to all the fallen roaches.
Side B: A sanitized version, for those who prefer their music without the buzz and bite.
Raid is going to take Infest, and really kill it. Pressed into the clear vinyl are dead roaches that were collected and killed in Hollywood, the birthplace of Infest.
AD: Brooke Marram / Cora Veltman